The Five Persona Dimensions

Demographics, Assets, Social, Interests, Knowledge

A wallet shows balances. A persona shows people. T-Rex defines this through five dimensions that together create the foundation of the Value Graph:

• Demographics. Region, language, and accessibility. Helps projects adapt to local context and compliance without over-collecting data.

• Assets. Holdings, liquidity stability, and risk posture. Distinguishes long-term liquidity providers from mercenary capital, whales from retail.

• Social. Handles, governance activity, credentials, and reputation signals across chains and platforms. Surfaces credibility and influence.

• Interests. Product affinities, interaction patterns, campaign responsiveness. Guides relevance and matching, the right person to the right task or product.

• Knowledge. Skill depth, developer contributions, and attestations. Ensures advanced users are matched with advanced features, reducing drop-off.

Each dimension is built to evolve. Signals are verifiable, traceable, and subject to decay, so a persona always reflects current reality.